Monday, January 20, 2014

The times, they are a-changing



2014 is going to be a very interesting and exciting year for us. Before the end of January we'll be launching our new modern mobile friendly web site. Typical of on line stores you see today, products are brillant against white backgrounds with large images, multi-views and maginfier tools. 

You'll be able to jump right into the shopping mode with easy product quick peek and site search by tags and key words. Plus our new site is loaded with all kinds of enhancements that allow for easy sales promotions, gift certificates, wish lists, and more to be discovered.

Making our furniture available for on line purchase is a big leap for us. I can remember 10 years ago when it seemed ridiculous to me to put a $7500 bed in a shopping cart, but hey – not so unusual anymore. Yes all of our furniture will be shopping cart ready, complete with all the information that addresses FAQs, pictures from all angles and detailed descriptions.

Reflecting back on our old site for a moment I'm reminded that it was deliberately developed to mirror our catalogs that had an eclectic way of showcasing our decorative hardware. Designing the cover was my biggest challenge and I never knew which knob or finial would be the star. But honors go to the Merlin, my first knob design inspired from a Circque du Soleil costume. Now retired, Merlin made it onto just about every cover shot.



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I'm always surprised at how often we get calls from people who have kept our catalogs over the years, particularly when we're told they've been saving it for just the right project or venue to pop up. I know printed material is becoming a dying breed and maybe that's why I'm hesitant to tell anyone to toss them. I can see a new catalog project on the horizon. But until there's a formal announcement, I encourage our customers to visit our new site.